Verbal Identity Guide outlines how your brand communicates online, including its tone of voice, key messaging, audience language, and keywords ensuring consistency and clarity across all platforms.

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

Quick Links

</aside>

🔑 Keywords & Keyphrases Persona & Audience Language Messaging Framework Content Strategy

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

Keywords & Keyphrases

</aside>

Keywords & Keyphrases

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

Brand Voice

</aside>

Purpose: Define how the brand communicates across different channels.

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

• Brand Voice Attributes: </aside>

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

• Brand Do’s </aside>

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

• Brand Don’ts </aside>

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

Persona & Audience Language

</aside>

Persona & Audience Language

<aside> <img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" />

Messaging Framework

</aside>

Messaging Framework

Created by Indelible Concepts LLC Empowering brands with actionable insights and strategic tracking for sustainable growth.